HELLOW

The traditional marketing model was to get as many eyeballs on your product or service’s message as possible and hope a percentage of customers purchase. Yellow pages, radio advertising, direct mail, television commercials, magazine ads, etc.. are examples of these traditional advertising methods. These conventional types of marketing are no more effective as many consumers have grown to be blind to the ‘one way’ messaging. The message has been overdone and folks no longer trust advertisers. A recent survey discovered that only 14% of people trust ads while 76% of people trust consumer recommendations. Accordingly, more marketers began seeking alternative ways to connect with potential consumers.

Marketing on the Internet was originally made popular by utilizing Websites and optimizing those sites through Search Engine Optimization (SEO) techniques. While still an advisable strategy, SEO has been updated by Blogging platforms 2.0 strategies, such as for example social media marketing. Social media is when companies utilize Web 2 2.0 platforms, such as blogs, social media sites (like Facebook, Google+, Foursquare, Twitter, & YouTube) and other emerging online marketing tools. The benefit of web 2 2.0 platforms versus traditional method of advertising, and even traditional online marketing, is that it involves ‘two-way communication’, where users are empowered to generate content and businesses are incentivized to communicate with their customers.

The times of broadcasting your product or services message out to the masses and longing for a response have died. People don’t want to purchase from nameless, faceless companies. Not only are consumers watching the ‘man behind the curtain’, however they also wish to know what others are saying about your product or service. A recent study concluded that 80% folks Internet using moms were influenced by word-of-mouth from friends and family when making a purchase decision. No other media platform allows for small businesses to benefit from consumer person to person advertising like social media.

Benefits Of SOCIAL MEDIA

Increased New Customer Acquisitions – The benefit of social media marketing is that you will have the opportunity to connect with networks of potential prospects that you would otherwise struggle to come across utilizing other traditional marketing techniques and even SEO.

Word of Mouth Marketing- Word of mouth marketing has always been the most influential solution to generate sales. With Motivational Content marketing, you are able to create raving fans who’ll voluntarily promote your product and services to their networks of friends. Needless to say, if your product or service is poor, you might suffer the reverse benefits of this.

Brand Awareness – Branding your business using social media marketing is a lot simpler, faster, and less expensive to achieve compared to the traditional advertising medium and even website marketing.

Customer Retention – Web 2 2.0 platforms are the perfect places to communicate with your customers about new products, special promotions, or just to educate them on your business. Through consistent, FREE communication, it is possible to keep your company in front of your customer’s eyeballs that will in turn result in repeat business and referrals. Remember, the key to this kind of communication is to be content rich; don’t use these avenues to pitch your service or product.

Rapid Results – The effective and successful implementation of a social media marketing plan will create almost immediate results for your business. This increase could be quantified through increased site traffic, increased lead acquisition, and ultimately more sales. Unlike radio or TV ads, where your customers disappear once the ads set off air, these web 2 2.0 platform benefits will continue long-term so long as the communication and updating of one’s social media presence is maintained.